• 2013/02/19

次なるRTB取引形態!?「Programmatic Reserve」という考え方について~AppNexusより~(英文)

Today’s column is by Andy Atherton SVP, Strategic Accounts at AppNexus. It’s the first in a series on the emergence of programmatic reserve. There has been no shortage of attention paid to programmatic reserve of late. The meme of “programmatic” as opposed to “RTB” has dominated the discourse for th … Continue Reading →


  • 2013/02/19

Programmatic Premiumとは?(英文)

As the bloated Display LUMAscape shifts, more and more companies focused on real-time bidding are turning their venture-funded ships in the direction of “programmatic premium” and trying to pivot toward an area where nearly 80 percent of display media budgets are spent. This has been cal … Continue Reading →


  • 2013/02/19

Digilant、Facebook Exchangeでの取引扱いを開始(英文)

DigilantTM announced that it is serving ads through the Facebook Exchange (FBX) Real-time Bidding System. Digilant’s real-time bidding capability enables advertisers to discover who their best customers are, and appropriately value the media where they appear. Digilant’s server is connected to … Continue Reading →



  • 2013/02/19

広告基盤運営のジーニー、YJキャピタル運営ファンドから資金を調達

 ジーニーは2月18日、 ヤフーの投資子会社であるYJキャピタルが運営するファンドを引受先とする第三者割当増資の実施を発表した。調達資金は、人材の採用やインフラの増強などにあてるという。  ジーニーは、リクルートでアドネットワーク事業を立ち上げたメンバーが、2010年4月に創業した広告テクノロジ企業。インターネットメディアの広告収益最大化プラットフォーム「Geniee SSP(Supply Side Platform)」を提供している。  日本を含む世界10カ国のDSP(Demand Side Platform)、アドエクスチェンジ、アドネットワークと提携し、2012年8月にはシンガポール子会 … Continue Reading →


  • 2013/02/18

RTB関連トピックまとめ 2013 2/15~2/18

ビデオDSPのデータが、ブランド広告を変えていく – オムニバス 代表取締役CEO 山本章悟氏 http://www.exchangewire.jp/2013/02/18/omnibus-tubemogul-videodsp/?utm_source=rss&utm_medium=rss&utm_campaign=omnibus-tubemogul-videodsp 動画/動画RTB広告が日本に定着する課題と条件 http://marketing.itmedia.co.jp/mm/articles/1302/14/news065.html 今、何が起こっている?インドネシアの … Continue Reading →


  • 2013/02/18

モバイル広告の地域ターゲティングについて(英文)

With mobile devices in the hands of more consumers, advertisers have been excited by the prospect of incorporating location data to target users on the go. While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophist … Continue Reading →


  • 2013/02/18

海賊行為サイトに対する広告掲載について~Google,OpenXは改善の模様~(英文)

There’s nothing like a good public shaming to inspire a fit of conscience. Last month, the USC Annenberg Innovation Lab began tracking the online ad networks that place the most advertising on website that facilitate peer-to-peer sharing of pirated digital content. In its inaugural list of the 10 wo … Continue Reading →


  • 2013/02/18

StrikeAdと米国のモバイル革命について(英文)

These days, mobile is the darling of the Internet — and the U.S. is the epicenter of its growth. As AdWeek has noted, “Thanks to smartphones going mainstream in the U.S., the leader now wears red, white and blue, at least in terms of ad dollars.” The December 2012 report of eMarketer, a market resea … Continue Reading →



  • 2013/02/16

Criteo、IPOの準備を進めている模様

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm slated for an IPO in what is expected to be a frenzied market. A second company may soon follow—and it’s likely … Continue Reading →


  • 2013/02/15

英国が牽引する世界のモバイルサーチ広告について(英文)

There’s no doubt about the increasing proliferation of mobile devices in the UK. In October 2012, Comscore reported that smartphones had a 62% penetration in the UK. YouGov also reported that there will be a staggering 10 million tablet users in the UK by August 2013, nearly one-sixth of the populat … Continue Reading →


  • 2013/02/15

純広告が持つ最大の強み「透明性(Viewability)」から見る自動広告取引の課題(英文)

Despite the benefits of RTB, ads purchased through direct sales still have the highest quality when it comes to viewability and potential risks, according to data from Integral Ad Science. In its 2012 Semiannual Review for Q3 and Q4 2012, Integral, previously known as AdSafe, showcased data related … Continue Reading →