• 2012/11/17

ビデオRTBの成功には、売り側・買い側のイーブンな立場が必要

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 percent gain to $4.1 billion next year — but no one company in the space is viewed as rea … Continue Reading →


  • 2012/11/16

AdBrite、新しい経営陣による方針を公開

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-lev … Continue Reading →


  • 2012/11/16

中小企業はディスプレイ広告の恩恵を得られるのだろうか?

It’s no secret that the whole array of online advertising options can be quite overwhelming to most small business owners. Many simply want to be at the top of the search results in Google for their desired keywords. Thus the rise and demand for search engine optimization (SEO) services. Howev … Continue Reading →



  • 2012/11/16

GateHouse Media、自社Private ad exchangeに新たな15媒体追加

GateHouse Media, a leading multimedia company providing news andinformation to local communities, today announced the addition of 15publishers to its private ad exchange, adhance media. The private adexchange now comprises more than 500 local, hyper-local and majorcity newspapers and broadcast sites … Continue Reading →


  • 2012/11/16

PubMatic、シンガポールに新データセンターを設置。アジア地域戦略の一環。

PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. Designed to manage the increased volume of business that PubMatic is experiencing as part of the worldwide growth in programmatic advertising, this new data center will serve Austral … Continue Reading →


  • 2012/11/16

Quantcast、広告主・媒体社に向けたSelf-Serve Targeting Toolsを公開

Online analytics provider Quantcast is unveiling a new self-service tool for its brand targeting solution, Quantcast Advertise for Branding. After months of beta, starting today publishers and advertisers can better manage deals directly based on specified audiences. Quantcast CEO Konrad Feldman tol … Continue Reading →


  • 2012/11/16

Drawbridge、デバイス間ターゲティングツールに向けて

Among the questions mobile marketers are grappling with is whether the channel is an extension of the PC-web or something entirely distinct. Is it better to emphasize some form of behavioral targeting or contextual? Is focusing on location the best way to target mobile users? While the industry sort … Continue Reading →


  • 2012/11/16

Adap.tv、Q4におけるビデオ市場のレポートを公開

Adap.tv President Toby Gabriner issued the company’s fourth-quarter “State of the Online Video Industry Report” yesterday (see above). The survey received responses from more than 700 industry professionals spanning advertisers, publishers and brands (a 17 percent increase when compared with the las … Continue Reading →



  • 2012/11/16

オーストラリアでは、ブランドの広告主が最高額入札者である

In a scenario where advertising budgets are getting tighter and tighter real-time bidding is getting more favour from the advertisers when opting for online display ads. It is a growing trend worldwide; however a recent survey by Rubicon Project, an online advertising company, shows that in Australi … Continue Reading →


  • 2012/11/15

プレミアム広告とRTBの関係性について Complex Media CEOより

>Small and large publishers alike are grappling with what it means to support and distribute content in the face of increasing audience and ad dollar fragmentation. One of the more obvious solutions being considered is for the publisher to become a niche player. Offering an audience a distinct diet … Continue Reading →


  • 2012/11/15

RTB関連 コラム紹介 10

こちらのコラム集も10回目を迎えました。 成長続けるRTB市場について、SSPの活用、今後必ずくるビッグデータの時代についてなど幅広くご紹介。 ディスプレイ市場で依然としてシェアを伸ばし続けるRTB http://www.emarketer.com/Article.aspx?R=1009484 第3回 SSP活用でメディアが広告収益を最大化させるためのポイント http://marketing.itmedia.co.jp/mm/articles/1211/15/news004.html ビッグデータことはじめ「ビッグデータとターゲティングの可能性を探る」【アドテック東京2012講演レポート】 … Continue Reading →