• 2012/11/13

IgnitionOne、昨年買収したAdJugの統合事業が完了

Digital marketing solutions firm IgnitionOne – part of Japanese ad giant Dentsu – has appointed Michael Stephanblome as its UK Managing Director, as it completes the integration of his advertising exchange AdJug into its platform. AdJug was acquired in August 2011 and as of today is rebr … Continue Reading →


  • 2012/11/11

コムリ・モバイル、機器検出ソリューションのデバイスアトラスを導入

コムリ・モバイルはデバイスアトラス・ソリューションを導入し、アドネットワークのターゲティングと広告配信に活用 (ニューヨーク)- (ビジネスワイヤ) — モバイルウェブ開発ソリューション大手のドットモビは本日、世界的なモバイル広告ネットワーク企業のコムリ・モバイルが、機器検出ソリューションとしてデバイスアトラス(DeviceAtlas®)を採用したと発表しました。アジア太平洋地域の大手デジタルメディア技術プラットフォーム企業コムリ・メディアの一部門であるコムリ・モバイルは、60カ国以上の国々で、毎月200億件を超えるアドインプレッションを2ミリ秒未満という最低限の遅延で実現していま … Continue Reading →


  • 2012/11/11

モバイルRTBの時代がついに来る

First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in online digital advertising, and RTB in mobile advertising. That said, MediaPost has chosen the right time to offer a dedicated column that addresses … Continue Reading →



  • 2012/11/11

2013年はモバイル広告がプランニングの鍵

The year of mobile has come and gone — though we may never know which year it was exactly. So what comes next? Why the year of mobile integration of course. When we asked three senior agency executives what their top 2013 planning issue is (not mentioning mobile), all three came back with variations … Continue Reading →


  • 2012/11/11

新しい動画広告規定について videology

In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad formats: Skippable Linear Ads and Ad Pods. Georgia Underhill, Eur … Continue Reading →


  • 2012/11/11

ビッグデータの可視化について

Visualized launched its inaugural data visualization event in New York City this week at The Times Center. Though not exclusively a business conference, the business implications of Visualized were clear – the visualization of big, bad data is critical as marketers, agencies, publishers, data … Continue Reading →


  • 2012/11/11

RTB関連 コラム8

今回のコラムは、盛り沢山です。 SEMは直接は、関係ありませんが、RTB業界にはSEMからの流れで参入しているプレイヤーも多いため、 抑えておきたい知識です。 スマホDSPのコンバージョン事情 http://www.scaleout.jp/26996/ 【ad:tech東京2012レポート(4)】爆速ヤフー、アドビ、GAPが語る これからのマーケティングにおける3つのキーワード http://news.mynavi.jp/news/2012/11/09/011/ 最新SEMは複数デバイスを横断するユーザーへの意識が必須 http://japan.cnet.com/news/business/3Continue Reading →


  • 2012/11/09

アジア、欧州で伸びるFacebookExchange

Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed … Continue Reading →



  • 2012/11/09

買い手は、プレミアムコンテンツについてもう少し考慮すべきでは?

For all the noise surrounding display’s RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president of the Online Publishers Association, has the data to prove it. And she presented it for the first time during this morning’s OMMA … Continue Reading →


  • 2012/11/09

Programmatic = RTBとは限りません

Any time I mention the word ‘programmatic’ in a meeting or on a call, people immediately assume that we’re talking about RTB, and the focus of the discussion will centre around remnant inventory. For some reason, ‘programmatic’ has become shorthand for ‘RTB’. But this is definitely not the case, as … Continue Reading →


  • 2012/11/09

モバイルRTB普及への道のりはまだ長い

In recent years, two important trends in digital have occurred simultaneously: real-time bidding (RTB) has taken off and revolutionized digital advertising, and the rise of mobile has forever changed the way we interact with digital content. And yet, surprisingly, when it comes to RTB on mobile, we& … Continue Reading →