• 2012/11/15

プレミアム広告とRTBの関係性について Complex Media CEOより

>Small and large publishers alike are grappling with what it means to support and distribute content in the face of increasing audience and ad dollar fragmentation. One of the more obvious solutions being considered is for the publisher to become a niche player. Offering an audience a distinct diet … Continue Reading →


  • 2012/11/15

RTB関連 コラム紹介 10

こちらのコラム集も10回目を迎えました。 成長続けるRTB市場について、SSPの活用、今後必ずくるビッグデータの時代についてなど幅広くご紹介。 ディスプレイ市場で依然としてシェアを伸ばし続けるRTB http://www.emarketer.com/Article.aspx?R=1009484 第3回 SSP活用でメディアが広告収益を最大化させるためのポイント http://marketing.itmedia.co.jp/mm/articles/1211/15/news004.html ビッグデータことはじめ「ビッグデータとターゲティングの可能性を探る」【アドテック東京2012講演レポート】 … Continue Reading →


  • 2012/11/15

Adobe、デバイスを跨いだパーソナライズドビデオ広告のテストを開始

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have one main TV spot that it shows to broad audiences like those watching the Olympics on their big-screen, but why show that same spot to … Continue Reading →



  • 2012/11/15

PubMatic、米国急成長企業ランキングにランクイン

PubMatic (www.pubmatic.com), the digital media platform company for publishers, today announced that it ranked 20th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. PubMatic … Continue Reading →


  • 2012/11/15

ダイナミック広告の方法論について

Making online ads dynamic increases reader engagement and boost conversion rates, but you must be careful how you implement them. Overuse of dynamic elements in your ads can be counterproductive as poor design can backfire, so proceed with caution when designing your ads. What Makes an Ad Dynamic So … Continue Reading →


  • 2012/11/15

飛躍するRTB取引、ディスプレイ広告市場は150億ドルに到達

To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year — more than tripling since 2010. That’s according to new estimates from eMarketer, which only expects RTB to gain momentum in the coming years as more media buy … Continue Reading →


  • 2012/11/15

MediaMind Smart Versioningを使用したキャンペーンは通常バナーよりも59%CTC(PCC)が上昇

DG today announced that digital Direct Response campaigns using its MediaMind Smart Versioning had a 59% higher post-click conversion rate compared to standard banner campaigns. This translates to higher quality click-throughs for digital campaigns, meaning advertisers can better gauge how many peop … Continue Reading →


  • 2012/11/14

Mashableが挑むViewable広告とネイティブ広告

Mashable is set to unveil a beta launch redesign on Wednesday (Nov. 14) aimed at putting the social media-centric pubication at the center of both the data-driven publishing and native advertising movements. On the ad front, the site will adopt an infinite scrolling mechanism, designed to only serve … Continue Reading →



  • 2012/11/14

中東欧のRTB市場「未来は明るい、未来はここから作る」

Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are now becoming viable hubs of locally served business rather than just being outsourced hub … Continue Reading →


  • 2012/11/14

RTBによるimpression buyが30%近く上昇している  Index Platform調べ

Index Platform ( www.indexssp.com ), a global sell-side platform by Casale Media ( www.casalemedia.com ), today released a report titled, Index Quarterly Report, which found significant growth in real-time bidding (RTB) activity on its platform. According to the report, the overall number of impress … Continue Reading →


  • 2012/11/14

motionBEATのスマートフォン特化型DSP「Bypass」、GMO サーチテリアのSSP「GMO SSP for SmartPhone」と接続

モーションビート株式会社(本社:東京都港区、代表執行役社長:金子 陽三、証券コード:2497、以下「motionBEAT」)は、提供するスマートフォン特化型広告配信システムDSP(※1)「Bypass」( http://www.bypass.jp/ja/ )において、GMO サーチテリア株式会社(本社:東京都渋谷区、代表取締役社長:中橋 義博 http://www.gmo-searchteria.jp/ 、以下「GMO サーチテリア」)の提供するSSP(※2)「GMO SSP for SmartPhone」( http://gmossp-sp.jp/ )と接続致しましたのでお知らせ致します。 … Continue Reading →