• 2017/09/13

AppNexusとルビコン・プロジェクト、オープンソースのヘッダー入札ソリューションに特化した 独立系組織「Prebid.org」を設立

AppNexusとルビコン・プロジェクト(NYSE:RUBI)は本日、パブリッシャーの収益拡大を目指し、オープンソースのヘッダー入札ソリューションおよびその他のツールの開発・普及に特化した独立系の組織「Prebid.org, Inc.(読み方:プレビット・オーグ)」を設立したことをお知らせします。Prebid.orgは業界にいらっしゃる様々なパートナー様のコラボレーションのために設立されました。公平で効率的な収益化ソリューションを推進し、公正な競争を通して成長するデジタル広告エコシステムを支持するすべての参加者が利用できます。


  • 2017/09/12

AppNexus・Rubicon Projectc、ヘッダー入札のオープンソースプロジェクト「Prebid.org」を設立

グローバルでの大手エクスチェンジやSSPプレイヤーであるAppNexus・Rubicon Projectは、ヘッダー入札技術の規定作成やオープンソース化による普及などを目的に「Prebid.org」を設立しました。


  • 2017/06/28

オーディオ広告のTargetSpot、AppNexusと接続

TargetSpot, a Vivendi company, and the world’s largest, most advanced digital audio ad platform, today announced the launch of its integration with AppNexus, the world’s leading independent advertising technology company that enables and optimizes the real-time sale and purchase of digit … Continue Reading →



  • 2017/06/09

AppNexusとUnruly、アウトストリーム動画広告向けのPrebidオープンソースをリリース

Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables a … Continue Reading →


  • 2017/06/08

AdAsia Holdings、元AppNexusのVivek Misra氏をVice President of Corporate Strategyとして採用

AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has announced today the appointment of Vivek Misra as Vice President of Corporate Strategy.


  • 2017/05/26

Outbrain、AppNexusと連携し買付けを開始

Outbrain, the world’s leading premium discovery platform, today launches Outbrain Programmatic Access (OPA), available on AppNexus, the world’s leading independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into … Continue Reading →


  • 2017/05/09

AppNexus、コネクティッドTVに対応開始

AppNexus, the world’s leading independent advertising technology company, today announced new capabilities to help advertisers and publishers reach and monetize their audiences on connected TV. To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, … Continue Reading →


  • 2017/05/08

AppNexus・LiveRamp・MediaMath、人ベースターゲティングに向けたコンソーシアムを発足

AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and … Continue Reading →



  • 2017/05/08

AppNexus、欧州大手新聞社のAxel Springerと提携

Axel Springer, Europe’s leading digital publisher, and AppNexus, the world’s leading independent advertising technology company, announce a comprehensive technology partnership. As part of the partnership, Axel Springer plans to progressively adopt AppNexus’ enterprise technology products, including … Continue Reading →


  • 2017/05/08

AppNexus、無料のサーバーサイドヘッダー入札ソリューション「Prebid Server」を提供開始

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding solution, available free to all publishers that meet AppNexus’ quality guidelines. A transparent, open-source technology, Prebid Server addresses the li … Continue Reading →


  • 2017/04/28

AppNexus、マルチメディアでオークションを可能にする「Superauction」を提供開始 ーMicrosoftメディアの収益とユーザビリティ向上へー

AppNexus, the world’s leading independent advertising technology company, today announced the launch of multimedia “superauctions,” technology that enables multiple media types to participate in a single unified auction to drive increased demand for each advertising placement and improve monetizatio … Continue Reading →