• 2017/05/09

AppNexus、コネクティッドTVに対応開始

AppNexus, the world’s leading independent advertising technology company, today announced new capabilities to help advertisers and publishers reach and monetize their audiences on connected TV. To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, … Continue Reading →


  • 2017/05/08

AppNexus・LiveRamp・MediaMath、人ベースターゲティングに向けたコンソーシアムを発足

AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and … Continue Reading →


  • 2017/05/08

AppNexus、欧州大手新聞社のAxel Springerと提携

Axel Springer, Europe’s leading digital publisher, and AppNexus, the world’s leading independent advertising technology company, announce a comprehensive technology partnership. As part of the partnership, Axel Springer plans to progressively adopt AppNexus’ enterprise technology products, including … Continue Reading →


  • 2017/05/08

AppNexus、無料のサーバーサイドヘッダー入札ソリューション「Prebid Server」を提供開始

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding solution, available free to all publishers that meet AppNexus’ quality guidelines. A transparent, open-source technology, Prebid Server addresses the li … Continue Reading →


  • 2017/04/28

AppNexus、マルチメディアでオークションを可能にする「Superauction」を提供開始 ーMicrosoftメディアの収益とユーザビリティ向上へー

AppNexus, the world’s leading independent advertising technology company, today announced the launch of multimedia “superauctions,” technology that enables multiple media types to participate in a single unified auction to drive increased demand for each advertising placement and improve monetizatio … Continue Reading →


  • 2017/03/23

Facebook、Facebook Audience Networ(FAN)でヘッダー入札対応開始

Facebookは、同社の広告ネットワークであるFacebook Audience Networ(FAN)でついにヘッダー入札への対応を開始したと発表しました。


  • 2017/03/16

AppNexus、日本及びAPACのマネジメントディレクターにSmith氏を採用

AppNexusは、オーストラリアの新たな代表と日本及びAPACのマネジメントディレクターとしてKaylie Smith氏を採用したことをCampaign Asiaなどが報じました。


  • 2017/02/03

AppNexus、2016年にNews Corpなどを含む260の新媒体の取扱いを開始したことを発表

AppNexus, the world’s leading independent advertising technology company, today announced commercial agreements signed with over 260 new publishers in 2016, including News Corp, Gannett, Mashable, Slate, Genius, Bauer Xcel Media, Match Group and Resignation Media. The agreements demonstrate the comp … Continue Reading →


  • 2017/02/02

AppNexus、 Federation for Internet Alerts (FIA)と提携し非常時のアラートで協力へ

AppNexus, the world’s leading independent advertising technology company, today announced an unprecedented capability, in partnership with the Federation for Internet Alerts (FIA), to globally distribute geo-targeted weather advisories and life-saving warnings in real-time. A direct integration with … Continue Reading →


  • 2017/01/31

AppNexusとIndex Exchange、サーバー間通信での連携を開始

サプライサイドであるAppNexusとデマンドサイドであるIndex Exchangeは、ヘッダー入札(header bidding)連携のさらなる効率化・高速化を目的にサーバー間通信(Server-to-Server)での連携を始めました。


  • 2017/01/20

AppNexus、メキシコにおいてMicrosoftとの独占契約の領域を拡大

AppNexus, the world’s leading independent advertising technology company, today announced that it will deploy its Publisher Suite for the programmatic sale of Microsoft display, video, app-based and mobile web advertising inventory within Mexico across real-time bidding and deals marketplaces. … Continue Reading →