• 2017/11/13

MediaMath、日本法人新代表に富松敬一朗氏を任命

プログラマティック広告のプラットフォームをマーケターに提供する独立系企業、MediaMath(読み方:メディアマス、本社:米ニューヨーク)は、日本ビジネスを強化します。MediaMathは、DSP(Demand-Side Platform)とDMP(Data Management Platform)などを内包したプログラマティック広告配信プラットフォーム「Terminal One Marketing Operating System」を、広告主マーケターや広告代理店に提供しています。デジタルのマーケティング活動全体を統括するオペレーションシステムとして、データを可視化して効率的かつ効果的に広告 … Continue Reading →


  • 2017/06/07

MediaMath、ゴールドマン・サックス主導で1億7,500万ドルを調達

MediaMath, the leading independent programmatic company for marketers, today announced a new $175 million senior secured credit facility, led by Goldman Sachs, in partnership with Santander Bank. MediaMath will use this new line of credit to refinance existing debt facilities and fund its ongoing gr … Continue Reading →


  • 2017/05/08

AppNexus・LiveRamp・MediaMath、人ベースターゲティングに向けたコンソーシアムを発足

AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and … Continue Reading →



  • 2017/04/14

MediaMath、オーディエンスリーチとブランドセーフを担保する「Curated Market」を提供開始

MediaMath, the leading independent programmatic company for marketers, today announced the launch of its Curated Market, a product that unites advertisers’ need to gain access to their best customers and prospects at scale with the requirement that those audiences are reached in premium, high-qualit … Continue Reading →


  • 2017/03/08

MediaMath、インドで営業開始

MediaMath, the leading independent programmatic company for marketers, today announced it had started operating in India. The company has signed on Zirca Digital Solutions as its exclusive partner in India and already has clients set to launch marketing campaigns in 2017.


  • 2016/11/17

MediaMath、DMPを提供開始

MediaMath, the leading independent programmatic company for marketers, today announced a major enhancement to its data management platform with the launch of Adaptive Segments, a product which allows agencies and marketers to create, reach and understand their best customers, in real time, at the sc … Continue Reading →


  • 2016/10/28

Mediaocean、The Trade Deskなど4社のDSPと連携を開始

Mediaocean, the leading software provider for the advertising world, today announced the launch of Connect Programmatic with leading DSP (Demand-Side Platform) partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel.


  • 2016/10/25

MediaMath、外部DSPとはじめてGoogle AdXとProgrammatic Guaranteed取引を開始

MediaMath, the leading independent programmatic company for marketers, today announced the integration of Google DoubleClick Ad Exchange (AdX)’s Programmatic Guaranteed product, the first external programmatic technology partner to do so. The product brings the power of programmatic to the most prem … Continue Reading →



  • 2016/09/09

OpenXとMediaMath、ヘッダー入札取引(Header Bidding)のテストを開始

Header bidding has taken up quite a bit of bandwidth among ad-tech executives and industry stakeholders. While it’s traditionally been known as a supply-side tool to help publishers create more competition, header bidding has quickly become a “must-have” for marketers to access valuable ad inventory … Continue Reading →


  • 2016/09/08

Samba TV、テレビ視聴オーディエンスのターゲティング広告においてMediaMathと提携

Samba TV, the leading provider of real-time audience driven advertising and analytics, today announced it has been selected as the first smart TV data provider to MediaMath, a global technology company, that will provide the agency’s clients with exclusive audience targeting tools and custom segment … Continue Reading →


  • 2016/08/31

MediaMath、マーケティング教育機関「New Marketing Institute (NMI)」にアドバイザリーボードを設置

New Marketing Institute (NMI), the educational arm of MediaMath, today announced its newly formed Advisory Board to serve as global ambassadors who will continue to educate, engage and empower the next generation of digital marketers. The board of advisors will serve as a resource through which to e … Continue Reading →