Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data t … Continue Reading →
Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guid … Continue Reading →
Snapchat has partnered with Moat – a SaaS Analytics company focused on delivering measurement and Attention Analytics to marketers and publishers – to integrate Moat measurement into the Snapchat platform. Snapchat will enable advertisers to use Moat to measure, among other metrics, “Human and … Continue Reading →
Viewability is now available for Adsmovil’s inventory via Moat, the only company accredited by the MRC for mobile web and in-app measurement, the companies announced today.
AerServ, a mobile-first video mediation platform, today announced a partnership with Moat, Inc. (www.moat.com), a SaaS analytics company focused on building products for brand marketers and premium publishers. AerServ is working with Moat to measure attention, humanity, and viewability across digita … Continue Reading →