• 2017/09/26

OpenX、広告品質管理に関するアドテクノロジー会社2社を買収

OpenX, the global leader in quality programmatic advertising, today announced that it has completed the acquisition of privately held technology companies Mezzobit and PubNation. The acquisitions further OpenX’s commitment to empowering publishers with total quality control over their business with … Continue Reading →


  • 2017/09/12

The Guardian、プログラマティック広告パートナーにOpenXを選択

OpenX, the global leader in quality programmatic advertising, has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher’s content. The Guardian, a global news site that generates more than 150 million unique browsers worldwide per month, wil … Continue Reading →


  • 2017/09/08

OpenX、業界初となるファーストプライスオークションサービスを提供開始

OpenX, the global leader in quality programmatic advertising, today launched first-price auction functionality, the industry’s first fully transparent first-price auction solution enabling buyers and publishers to effectively navigate the changing auction dynamics in programmatic advertising.



  • 2017/05/08

AppNexus・LiveRamp・MediaMath、人ベースターゲティングに向けたコンソーシアムを発足

AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and … Continue Reading →


  • 2017/04/28

OpenX、UX分野の新しいVPを採用

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the addition of Janice Rohn as Vice President, User Experience. Janice will be based in the company’s Pasadena headquarters and will report to OpenX Chief Technol … Continue Reading →


  • 2017/04/20

ニュースメディアのKiplinger、OpenXを主要プログラマティックプラットフォームに選択

OpenX, a global leader in creating programmatic advertising marketplaces, and Kiplinger, a leading personal finance news and business forecasting publication with over 4.5 million unique monthly readers, today announced the expansion of their partnership to begin testing real-time guaranteed (RTG) o … Continue Reading →


  • 2017/04/11

ファンコミュニケーションズの「nex8」、OpenXを接続

インターネット広告事業を展開する株式会社ファンコミュニケーションズ(本社:東京都渋谷区、代表取締役社長:柳澤安慶 東京証券取引所市場第一部:2461)が運営する、リターゲティング広告配信サービス「nex8(ネックスエイト)」<https://www.nex8.net/>は、2017年4月11日(火)より、株式会社サイバー・コミュニケーションズ(本社:東京都中央区、代表取締役社長:新澤明男)が運営するアドエクスチェンジ(※1)「OpenX Market Japan(オープンエックス・マーケット・ジャパン、以下OpenX)」と接続し、RTB(リアルタイム入札)による広告取引を開始しました。


  • 2017/03/16

OpenX、媒体社向けに無料のページパフォーマンス測定ツールを配布開始

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced the launch of Ad Footprint, a free tool that empowers publishers to fully optimize their desktop and mobile pages using detailed insights on the speed and performance of each pa … Continue Reading →



  • 2017/03/01

Rubicon Project、動画広告プロダクトのVPに元GoogleのNguyen氏を採用

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced it has named Khoi Nguyen as Vice President, Product Management for Video. In this newly formed role Nguyen will be tasked with defining the direction of video advertising at Rubicon … Continue Reading →


  • 2017/01/20

OpenX、アフリカンアメリカ向けメディアのEbony Mediaと提携

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and EBONY Media, the premiere magazine for African-American cultural insights, news and perspective, today announced a partnership to integrate OpenX Bidder into Ebony Media’s robust monetizati … Continue Reading →


  • 2016/12/20

OpenX、日本での拡大に向け新オフィスと新たなパートナーサービス担当を採用

パブリッシャーの優れた収益化を促進するプログラマティック広告マーケットプレイスを創造する世界的リーダー企業であるOpenXは本日、日本での新オフィス開設とプレゼンス拡大を発表しました。当社は最近、急速に拡大するパブリッシャーの顧客層をサポートすべく、より広いオフィスに移転し、顧客管理、セールスエンジニアリング、技術導入、技術サポート、収益管理の資産を追加しました。