• 2017/03/16

OpenX、媒体社向けに無料のページパフォーマンス測定ツールを配布開始

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced the launch of Ad Footprint, a free tool that empowers publishers to fully optimize their desktop and mobile pages using detailed insights on the speed and performance of each pa … Continue Reading →


  • 2017/03/01

Rubicon Project、動画広告プロダクトのVPに元GoogleのNguyen氏を採用

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced it has named Khoi Nguyen as Vice President, Product Management for Video. In this newly formed role Nguyen will be tasked with defining the direction of video advertising at Rubicon … Continue Reading →


  • 2017/01/20

OpenX、アフリカンアメリカ向けメディアのEbony Mediaと提携

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and EBONY Media, the premiere magazine for African-American cultural insights, news and perspective, today announced a partnership to integrate OpenX Bidder into Ebony Media’s robust monetizati … Continue Reading →


  • 2016/12/20

OpenX、日本での拡大に向け新オフィスと新たなパートナーサービス担当を採用

パブリッシャーの優れた収益化を促進するプログラマティック広告マーケットプレイスを創造する世界的リーダー企業であるOpenXは本日、日本での新オフィス開設とプレゼンス拡大を発表しました。当社は最近、急速に拡大するパブリッシャーの顧客層をサポートすべく、より広いオフィスに移転し、顧客管理、セールスエンジニアリング、技術導入、技術サポート、収益管理の資産を追加しました。


  • 2016/12/07

OpenX、CFOとCPOを新たに採用

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the appointment of Eric W. Muhlheim as chief financial officer and Laura Revenko as chief people officer. Both Eric and Laura will report to OpenX Chief Executive … Continue Reading →


  • 2016/10/28

OpenX、3連続でPixalate’s Global Seller Trust Indexにおいて首位を獲得

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that its exchange is ranked #1 on Pixalate’s Global Seller Trust Index in all three categories (U.S. Web, International Web, and Mobile App) for September. This m … Continue Reading →


  • 2016/09/09

OpenXとMediaMath、ヘッダー入札取引(Header Bidding)のテストを開始

Header bidding has taken up quite a bit of bandwidth among ad-tech executives and industry stakeholders. While it’s traditionally been known as a supply-side tool to help publishers create more competition, header bidding has quickly become a “must-have” for marketers to access valuable ad inventory … Continue Reading →


  • 2016/08/30

OpenX、メディアグループのMeredith Localとヘッダー入札で提携

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Meredith Local Media Group (Meredith Local), an operating arm of Meredith Corporation, the leading media and marketing company with local television brands serving more than 100 million Ame … Continue Reading →


  • 2016/08/16

OpenX、アドサーバーユーザー向けヘッダー入札機能を提供開始

OpenX, a global leader in driving superior monetization for publishers, today announced the launch of the industry’s first header bidding line item capability for ad serving. This greatly simplified, more precise time-saving approach to using multiple header bidding partners to drive higher revenue … Continue Reading →


  • 2016/05/18

OpenX、プログラマティック広告学習のための「School of Programmatic」を米国でも開校

OpenX, a global leader in driving superior monetization for publishers, today announced the U.S. launch of its successful School of ProgrammaticTM. First launched in London in 2015, the OpenX School of Programmatic was created in response to the growing demand among ad tech professionals for general … Continue Reading →


  • 2016/05/13

OpenX、Web・アプリの両在庫においてクオリティランク首位を獲得

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that it has regained the top spot on Pixalate’s Global Seller Trust Index for April 2016 as the highest quality, most trusted marketplace for digital inventory in … Continue Reading →