• 2017/12/12

Rubicon Project、透明性の向上などを目的に2018年1月からファーストプライスオークションも可能に

In September, Rubicon Project announced that the rise of header bidding called for us to evaluate new approaches to auction dynamics. After reviewing the data from these tests and listening to feedback from our partners, we’re announcing changes that will provide greater transparency and choice to b … Continue Reading →


  • 2017/11/07

英国の媒体社同盟のPangea Alliance、新体制になると共に技術パートナーをRubicon ProjectからAppNexusへ

CNN、Guardian、Reutersなど英国の媒体社同盟のPangea Allianceは、新体制になると共に技術パートナーをRubicon ProjectからAppNexusへ移行することを発表しました。


  • 2017/10/25

Rubicon Project、オープンソースのサーバーサイドヘッダー入札機能をクローズドβでリリース

Rubicon Project (NYSE:RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in closed beta. As a founding member of Prebid.org, a consortium dedicated to the development of open source seller monetization tools, Rubicon Project b … Continue Reading →



  • 2017/09/12

AppNexus・Rubicon Projectc、ヘッダー入札のオープンソースプロジェクト「Prebid.org」を設立

グローバルでの大手エクスチェンジやSSPプレイヤーであるAppNexus・Rubicon Projectは、ヘッダー入札技術の規定作成やオープンソース化による普及などを目的に「Prebid.org」を設立しました。


  • 2017/07/18

Rubicon Project、プログラマティック広告買い付け最適化のnToggleを買収

Rubicon Project (NYSE: RUBI), the global exchange for advertising, today announced that it has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each da … Continue Reading →


  • 2017/06/19

Rubicon Project、Amazonの媒体社向けサービスと連携開始

Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced the successful integration of its header bidding solution with Amazon Publisher Services’ Transparent Ad Marketplace (TAM), clearing publishers to fully deploy the solution in production. The announcement follows mont … Continue Reading →


  • 2017/03/23

Rubicon Project、ヘッダー入札のオープンソース「Prebid.js」の提供を拡大

Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding. The paper, titled Why Open Source Will Win Header Bidding, argues for industry-wide acceptance and utilizat … Continue Reading →


  • 2017/03/10

Rubicon Project、EMEAの新たなマネジメントチームを発表

Rubicon Project (NYSE: RUBI), which operates one of the largest independent advertising marketplaces in the world, today announced its new EMEA leadership team, as part of an ongoing investment into its global commercial strategy.



  • 2017/03/01

Rubicon Project、動画広告プロダクトのVPに元GoogleのNguyen氏を採用

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, today announced it has named Khoi Nguyen as Vice President, Product Management for Video. In this newly formed role Nguyen will be tasked with defining the direction of video advertising at Rubicon … Continue Reading →


  • 2017/02/24

Rubicon ProjectとMetamarkets、プログラマティック広告向け分析ツールを提供開始

Metamarkets, the leader in interactive analytics for programmatic marketing, announced today it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data.


  • 2017/02/07

Rubicon Project、Integral Ad Scienceと提携しプレイスメントレベルのViewabilityをスコア化へ

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced they have come togethe … Continue Reading →