• 2017/06/12

Tapad、親会社であるTelenorの広告チーフであるVoss氏が新CEOへ

Tapad, the leader in cross-device marketing technology, today announced that its board of directors have appointed Sigvart Voss Eriksen as CEO effective immediately. Voss Eriksen previously held the role of head of advertising technology at Tapad’s parent company, Telenor, and succeeds Are Tra … Continue Reading →


  • 2017/04/06

Tapad、テレビを含めたデバイスターゲティングでMatter Moreと戦略的提携

Tapad, the leading provider of unified, cross-screen marketing technology solutions, and Matter More, a next generation marketing and media practice with deep experience in the advanced TV space, announced a strategic partnership to bring together world class digital data and audience development ex … Continue Reading →


  • 2017/03/17

顧客識別ソリューションのSignal、Tapadと提携開始

Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients across North America, APAC and EMEA by leveraging Tap … Continue Reading →


  • 2017/03/01

Tapad、clypdと提携しプログラマティックTV在庫を拡大

Tapad has announced its partnership with clypd, the leading audience-based sales platform for television advertising. By integrating clypd’s national cable network inventory, the partnership will expand Tapad’s extensive supply of TV inventory to include premium national cable inventory.


  • 2017/02/07

Dextro Analytics、Tapadと提携しデイバイス間測定機能を強化

Dextro Analytics, a pure play analytics company that harnesses the power of human learning and artificial reasoning to drive more informed and effective consumer marketing, is partnering with Tapad, the leading provider of unified, cross-screen marketing technology solutions. The deal is effective i … Continue Reading →


  • 2017/01/31

TapadとRubicon Project、クロスデバイスでのプログラマティック広告サービスを提供開始

Tapad and Rubicon Project (NYSE: RUBI) announced today a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace. Tapad is the leading provider of unified, cross-screen marketing technology solutions and Rubicon Project operates … Continue Reading →


  • 2017/01/25

Tapad、プログラマティックTV広告プラットフォームのWideOrbitと提携

Tapad has partnered with WideOrbit, the leading provider of advertising management software for media companies, to develop the industry’s first programmatic TV-buying platform powered by a device graph.


  • 2016/12/13

Flashtalking、Tapadと提携しクロスデバイスアトリビューションを強化

Flashtalking, the leading global independent platform for ad delivery, unification and insights, announced early success from its partnership with Tapad, the leading provider of unified cross-device marketing technology solutions. The partnership incorporates Tapad’s Device Graph™ into Flashta … Continue Reading →


  • 2016/11/29

Tapad、データサイエンス分野の新たなVPを採用

Tapad, the leader in cross-device marketing technology, has appointed data science and analytics veteran Igor Elbert as vice president of data science. Elbert reports to Dag Liodden, Tapad co-founder and CTO.


  • 2016/09/30

Tapad、新たなクロスデバイスでの計測指標「Viewable Exposure Time (VET)」をリリース

Tapad, the leader in cross-device marketing technology, today announced a new metric for cross-device marketers, Viewable Exposure Time (VET). Viewable Exposure Time measures across screens and ad formats, identifying the optimal amount of time a consumer spends with an ad before they take action. T … Continue Reading →


  • 2016/07/13

Tapad、Conversion Logicと提携しカスタマージャーニー分析強化

Tapad, the leader in cross-device marketing technology, today announced a partnership with Conversion Logic, the martech industry’s most accurate unified marketing attribution provider. Conversion Logic will incorporate unified cross-screen data from Tapad’s Device Graph™ to identify rel … Continue Reading →