• 2017/03/29

Taboola、TheTradeDeskとネイティブ広告・動画広告で連携

Taboola®, the leading global discovery platform, today announced its integration with The Trade Desk, Inc. (Nasdaq: TTD), a global technology for buyers of advertising. The collaboration enables The Trade Desk’s global advertisers to programmatically buy premium video and native placements across th … Continue Reading →


  • 2017/03/16

Sharethrough、The Trade Deskとインフィード型ネイティブ動画広告でも連携

Sharethrough, the largest native advertising Supply Side Platform (SSP), announced an expanded integration with The Trade Desk, Inc., a global technology provider for buyers of advertising, to allow in-feed native video placements to be bought programmatically.


  • 2016/12/20

ロケーションデータのGravy Analytics、The Trade Deskと提携開始

Gravy Analytics, the only location-based lifestyle and in-market audience platform based on verified local event attendances, today announced its integration into The Trade Desk DMP. For the first time, users have access to TruLife verified audiences for use in targeting, re-targeting and competitiv … Continue Reading →


  • 2016/10/31

2016年10月下旬 プログラマティック取引・デジタルマーケティング関連のトピックまとめ

台湾で日本流ECを成功させるためにできること、するべきこと (1/2) http://marketing.itmedia.co.jp/mm/articles/1610/06/news020.html キーワードは「スマートフォン」、「データ」、「動画」~2016年ディスプレイ広告市場 http://www.exchangewire.jp/2016/10/14/display-landscape-jp-2016-dac/ ネイティブ広告は「フォーマットの1つにすぎない」 アプリへの注力を見込むCriteoの戦略 http://www.exchangewire.jp/2016/10/28/inteContinue Reading →


  • 2016/10/28

Mediaocean、The Trade Deskなど4社のDSPと連携を開始

Mediaocean, the leading software provider for the advertising world, today announced the launch of Connect Programmatic with leading DSP (Demand-Side Platform) partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel.


  • 2016/09/23

The Trade Desk、上場に向けて新規株式公開価格を発表

The Trade Desk, Inc., a provider of a global technology platform for buyers of advertising, today announced the pricing of its initial public offering of 4,666,667 shares of its Class A common stock at a price to the public of $18.00 per share. In addition, the underwriters have been granted a 30-da … Continue Reading →


  • 2016/08/30

The Trade Desk、元eBay EnterpriseのCMOのKirschner氏を新CMOとして採用

The Trade Desk, Inc., a provider of a global technology platform for buyers of advertising, today announced the appointment of Mark Kirschner to Chief Marketing Officer (CMO). Kirschner, who most recently served as CMO for eBay Enterprise, will lead The Trade Desk’s worldwide marketing strateg … Continue Reading →


  • 2016/08/22

The Trade Desk、新たなボードメンバーにKate氏を採用

The Trade Desk, Inc., a global technology platform for buyers of advertising, today announced that Kate Falberg has joined its board of directors. Falberg, who began her career in technology, held the role of CFO at fellow Ventura County company Amgen and most recently served as CFO for Jazz Pharmac … Continue Reading →


  • 2016/08/12

The Trade Desk、オーディオ広告のプログラマティック買い付けにも対応開始

The Trade Desk, Inc., a global technology platform for buyers of advertising, announced today that clients may now purchase digital audio inventory alongside its full range of other channels, including display, mobile, video, TV, native, and social. Audio is an exciting medium for marketers who are … Continue Reading →


  • 2016/07/27

The Trade Desk、ヒトクセのダイナミックネイティブアド配信サービス「カメレオン」と連携

The Trade Desk, Inc.(本社:米国カリフォルニア州、CEO:ジェフ・グリーン、以下 TTD)は、株式会社ヒトクセ(本社:東京都新宿区、代表取締役社長:宮崎 航、以下 ヒトクセ)の提供するダイナミックネイティブアド配信サービス「カメレオン」との連携を開始いたしました。


  • 2016/05/26

The Trade Desk、Sharethrough・Google AdXなど大手ネイティブ広告プラットフォーム4社と接続

The Trade Desk Inc., a global demand-side platform, today announced integrations with leading Native advertising inventory sources Sharethrough, Google AdX, Yieldmo and TripleLift. The offering allows clients to enrich site content and user experience with relevant, scalable ads.