• 2017/09/25

博報堂DYメディアパートナーズ、テレビCM効果を最大化するソリューション「Atma」を開発

株式会社博報堂DYメディアパートナーズ(本社:東京都港区、代表取締役社長:矢嶋弘毅 以下博報堂DYメディアパートナーズ)は、100万台規模のテレビ実視聴ログデータとWeb閲覧等のオンラインアクチュアルデータを連携し、テレビCM効果を最大化する新ソリューション「Atma(アトマ)」を開発し「生活者データ・マネジメントプラットフォーム(以下生活者DMP)」※の大幅アップデートを実施しました。



  • 2017/06/19

DataXuとPlaced、実店舗・テレビ・デジタルを横断したターゲティング広告を提供開始

DataXu, a leading provider of programmatic marketing solutions, and Placed Inc., the leader in ad to in-store attribution, today announced a new integrated partnership that allows DataXu’s brand and agency customers to reach audiences based on store visits across digital and television properties. B … Continue Reading →



  • 2017/05/09

AppNexus、コネクティッドTVに対応開始

AppNexus, the world’s leading independent advertising technology company, today announced new capabilities to help advertisers and publishers reach and monetize their audiences on connected TV. To continue to reach consumers as they shift viewing patterns from traditional linear TV to digital video, … Continue Reading →


  • 2017/01/26

IPG傘下のMAGNA、TVのOTT事業社のRokuと提携

MAGNA, the intelligence, investment and innovation unit of IPG Mediabrands, today announced an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences. Through this partnership, IPG Mediabrands clients will gain accelerated access to the advanced adverti … Continue Reading →


  • 2016/04/05

AOL、テレビ広告のプログラマティックバイイングプラットフォームを提供開始

In advance of the 2016 TV Upfronts, AOL today announced the launch of self-serve programmatic TV buying to give marketers a clearer view of valuable audience buying opportunities, and to better plan, purchase, and measure their TV ad investments. This self-serve module extends AOL’s ONE by AOL … Continue Reading →