• 2017/09/19

comScore、無料でViewability計測ツールをグローバルで配布

comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.


  • 2017/08/18

GroupM、独自のインフィード広告におけるViewability計測基準を発表

WPP内のメディアバイイング会社のGroupMは、独自のインフィード広告におけるViewability計測基準を発表しました。


  • 2017/04/27

コムスコア、無料のビューアビリティ計測ツールを提供開始

コムスコアは本日、全世界の顧客に無料のビューアビリティ計測ツール「comScore Viewability」を提供することを発表しました。「comScore Viewability」は、デジタルメディアのバイヤーや売り手がディスプレイ広告、動画広告、モバイル広告のビューアビリティを計測できるベースライン製品です。この取り組みにより、デジタル広告における信頼と透明性の向上を促進し、クロスメディアの比較可能性を向上させます。



  • 2017/02/03

P1のSSP「YIELD ONE®」、Viewabilityや広告接触データを用いた広告枠設計コンサルティングサービスの提供開始

DACの連結子会社である株式会社プラットフォーム・ワンは、同社の提供するSSP「YIELD ONE®」を導入した広告枠のViewabilityや広告接触データ等を用いて、媒体社の広告枠設計のコンサルティングや広告収益最適化運用の体制強化を行います。


  • 2016/12/26

BlisとMoat、アプリ内のビューアビリティとアテンション計測の分野で提携

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guid … Continue Reading →


  • 2016/06/30

Turn 、Integral Ad ScienceのViewability動画広告ターゲティングを利用可能に

Integral Ad Science (IAS), the leader in quantifying digital media quality, today announced that independent omni-channel ad tech company, Turn, has added IAS’s pre-bid video viewability targeting to its platform. Turn customers now have access to IAS’s diverse, data-rich targeting technology, allow … Continue Reading →


  • 2016/06/03

AppNexus、無料で動画広告のViewability計測ツールとレポートを提供開始

Company Raises Bar for Accountability and Verification in Video Advertising, Supports IAB, GroupM, and Custom Video Viewability Definitions


  • 2016/05/26

DataXu、動画広告でもViewabilityのPre-Bidフィルターの導入を開始

DataXu, a leading provider of programmatic marketing software and analytics, today launched its Pre-Bid Viewability capability for video campaigns through partnerships with DoubleVerify and Integral Ad Science. Pre-Bid Video Viewability enables marketers to dramatically improve the viewability perfo … Continue Reading →



  • 2016/05/19

AerServとMoat、モバイル動画広告のアテンションと視認性計測について提携

AerServ, a mobile-first video mediation platform, today announced a partnership with Moat, Inc. (www.moat.com), a SaaS analytics company focused on building products for brand marketers and premium publishers. AerServ is working with Moat to measure attention, humanity, and viewability across digita … Continue Reading →


  • 2016/05/09

Tremor Video、DoubleVerifyと提携範囲を拡大し動画広告のViewability計測を強化

Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, today announced it has expanded its partnership with DoubleVerify, the recognized leader in digital quality solutions, to now include real-time viewability optimization through a unique direct-to-VPAID data pass. Tre … Continue Reading →